Lorax

$1,799.00

Any Road, Any Time

Built from the tread up for grinding gravel, hitting the local CX race, and navigating chuckhole-infested city streets. Equipped with 38c tires, and full-carbon Lorax post-mount disc fork to help soak up the road chatter. The Lorax features a Tiagra drivetrain that dials all the way down to a 1:1 gear ratio; built to handle the steepest climbs, or cruise the rolling hills. The Lorax ride speaks for…itself.

Complete bike available in Reynolds 525 heat-treated, double-butted Chromoly; frameset in Chromoly or seamless 3/2.5 double-butted Titanium.

Lorax Complete MSRP: Was $1799 Now $1,199

Lorax Frameset (frame & carbon fork) MSRP: $999

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Reviews

“I really enjoyed my time on the Lorax. It’s a fun bike that’s cleverly designed, well-made, and overall very versatile. For those looking to fit a bike for multiple uses — gravel-grinder, cyclocross, commuter, and bikepacking rig — it really is a do-it-all machine.”

- Bikepacking.com - June, 2016. Read the full review online here.

“Built around a long and low geometry more similar to a gravel bike, the Lorax is meant to ride anything from city/touring to gravel or even cyclocross… there are many affordable steel bikes on the market, but few that offer a carbon fork, like the Lorax, which is key to the performance of the bike.”

- Bikerumor.com - September, 2015. Read the full review online here.

“Advocate Cycles are different to most bike companies, and no, it’s not their wheel sizes, their choice of parts or their paint jobs. They’re one of very few bike companies funnelling 100% of their profits right back into cycling advocacy… The Lorax is marketed partly as a gravel grinder, but based on the geometry of the bike it would also make a fantastic light tourer. ”

- Cyclingabout.com - October, 2015. Read the full review online here.