Advocate Cycles

  • Home
  • Bikes
    • Hayduke
      • Hayduke
      • Hayduke Titan
      • Hayduke IMBA Special Edition
    • Watchman
      • Watchman
      • Watchman Titan
    • Lorax
      • Lorax
      • Lorax Titan
    • Seldom Seen
    • Sand County
  • Parts & Accessories
    • Shirts
      • Hayduke Rides
      • Dig It
    • Hats
      • Advocate Cycles Hat
      • Green Fist Hat
    • Mugs
  • Dealer Locator
    • Dealer Locator
    • Dealer Application
  • Registration
  • About Us
    • Ambassadors
      • Eric Hockman
      • Lael Wilcox
      • Dejay Birtch
      • Federico Cabrera
      • Mariah Laqua
      • Cedar Kyes
      • Ihi Heke
      • Paulo LaBerge
      • Dan Stranahan
    • Partners
    • Who We Are
    • Contact
  • Blog
  • Events
  • Shop
  •  

Six Days and Nights – Stagecoach 400

June 7, 2017 By Advocate Cycles

Words and Photos by Cedar Kyes

The stagecoach is a roughly 400-mile collection of desert road, double and singletrack and enough pavement to keep you honest. It was co-created and organized by Brendan Collier of the Hub Cyclery in Idyllwild, California where the event begins and ends. The route was created with the idea of a multi-day adventure ride in mind and it takes riders through a diverse collection of southern California surroundings from vast desert, high mountains, coastal regions and a bit of urban. To ride the Stagecoach 400 is to experience all of the raw beauty that southern California has to offer.

Embarking on this ride was the beginning of something way bigger than I had ever imagined and luckily, the start of the Stagecoach 400 was as informal as I had hoped it would be. While most people do treat this event as a race or ITT (Individual Time Trial), I was treating it more like a long bike ride with one of my good buddies, Brendan.

SC400 Start

I was content to watch the crowd gather and cheer them on as they departed in a kind of bikepacking critical mass that rolled out of town and down the highway towards the first long climb of the route. That climb would ultimately put a huge amount of distance between myself and the rest of the pack. Having embarked on this journey with literally zero training—and couch legs that had barely seen any physical activities all winter long—I was in no hurry to get the suffering started. I instinctively knew that I needed to ease into this ride if I wanted to have any chance of finishing.

After the initial warm-up and shakedown of my bike and my body, I was starting to find my pace and trust these wagon wheels. Having just built this fresh Advocate Cycles Hayduke with 29” wheels for the long journey ahead and having never ridden a 29’er before, there was a slight learning curve for me. After the first long descent, I was feeling comfortable enough to let it rip. The decision to build the bike as a 29’er would definitely pay off over the course of the ride for me—I don’t think I had the fitness to push a fully loaded plus-sized bike the entire distance of this route.

Since I had fallen way off the back of the pack on the second long climb of the day, I took this opportunity to take a look back at where I had come from earlier that morning—this was the last time I would see the snowy peaks of the Idyllwild area for quite awhile.

Eventually, after a long morning out back, I met up with my crew again. Brendan had a mechanical malfunction right at the start of the ride, which set him back a little bit. That delay gave me the head start I needed to get my legs and lungs working well enough to try and keep up with him for a few days.

Brendan and a few others caught up to me just in time to pull me along towards Sunshine Market with the promise of cold beer and sandwiches. I was happy to see them and even happier to crack that beer, which would be the fuel I needed to keep on the wheels of this steady paced crew for the rest of the day and into the night. We would ultimately end up pushing on into the late night hours and pitching camp in a cow pasture somewhere deep in the SoCal Countryside.

Morning came far too quickly and we needed to get back in the saddle in order to reach our destination for the day. Part way through the morning, we stopped at an old abandoned country store to soak up the morning vibes and ease into our day. While the others enjoyed their lightweight snacks, the genius of my morning coffee ritual became clear to the crew. I brewed a few cups and distributed with egalitarian generosity. I got the impression that most of the Stagecoachers don’t bother with a stove or coffee on this route. I’m not sure what would possess anyone to embark upon such a journey without and it sure did make this morning more enjoyable for us all.

Dropping into Black Canyon after our stop, the super green countryside funneled into the canyon and sent us spiraling down into a lush gorge filled with wildflowers and water flowing through huge boulders in the creek beside us. With all of the rain that California received throughout the winter, there were tons of crossings and streams where people had rarely seen water flowing before. Unfortunately, the fun would come to a screeching halt for me. After making a ridiculous navigation error and succumbing to a serious lapse of reason, I was left hopelessly chasing the crew for the rest of the day.

After losing a couple hours to some sort of physical breakdown, I finally came back to the world of the living and crawled out from under the bushes where I had lost consciousness trying to rehydrate myself in the shade. I’m pretty sure my body shut itself down in some sort of physiological self-preservation fit of revolt. I’m not really sure how long I was out for but I eventually came to the realization that it was a bit cooler and there was more shade to be found now. I pulled myself together and pushed on. Later I would find texts from Brendan that kept me motivated to catch up to the crew again. “You’re not that far back” and “We’re at Pizza Port in Ocean Beach” were the words that kept me going. Thoughts of cold beer and warm pizza were coursing through my numbed mind. So, onwards I charged towards the ocean.

At another water crossing, I came across a woman on horseback with her dog roaming nearby. The horse was taking a drink from the stream—I waited patiently for them to clear the crossing. I must’ve looked like I had just died and been reborn because this woman was genuinely concerned about my well-being. She asked where I was going. “To the beach” is all I could muster. She asked if I lived there or had a car waiting there. “No, neither of those” is what made it out of my mouth. She proceeded to question me about what I was doing there. I was able to articulate the basics about riding from Idyllwild to San Diego and back to Idyllwild and that I was trying to catch up to my friends who were already in San Diego. She offered me a ride to meet back up with them and said she would drop me off a few blocks away so nobody would ever know. I was tempted but I told her that I had to do this on my own. She then offered to say a prayer for me—I gladly accepted. It was a very nice prayer—warm and genuine—and I felt that she fully believed in its power. I thanked her and jokingly said, “I hope that helps me climb up this steep hill ahead.” She knew that it would. Thank you stranger! I thought of how nice that gesture was when I got my first glimpse of the Pacific Ocean.

Just as the sun was setting on the second day of my Stagecoach 400 ride I made it to Torrey Pines State Park. Even though I was in a bit of a hurry to catch up with my crew, I stopped for a moment to soak it all in. This was in itself a huge accomplishment for me. I had just ridden from way up in the Mountains of Idyllwild all the way to the Pacific Ocean—in two days. I met up with the crew in San Diego and we spent the night at a friend’s house in the city.

Exiting San Diego and heading back into the mountains, Day 3 would prove to be the most challenging of the entire ride. I struggled to keep up with the pack for the entire day and fell off the back on every climb. After the last re-group at a gas station in Alpine, I, decided that I needed to fall back and ride at my own pace if I wanted to finish. It was not a pretty moment for me—not until I finally got out of my head, listened to my body, and looked up at the beauty all around.

I was literally one click or call away from the wambulance when I realized that there was no rush and I could just soak it all in and finish the ride on my own pace. I also realized that I was just past the point of no return and it would be harder to bail out than it would be to continue forward. So, I sat there for a while and got my head straight. I watched the sun set and felt it cool down considerably. I had great lights and lots of battery power left and decided that I needed to ride more in the evening hours when it was cooler. This was a critical epiphany for me and I continued the relentless climb into the darkening night.

I coached myself through the next few miles of the route and, reading through the cue cards, learned that there was a restaurant and country store on the other side of this climb—giving me inspiration to push on. I made it up and over that mountain and on to the restaurant but it had just closed. Luckily, the store was still open so I grabbed a cold beer and a bag of chips. I found a nice little spot in the middle of a grassy field and I sat there under the stars, sipping my beer and savoring each and every salty chip.

I was uncertain about the next move. The cue cards alluded to the notion that there was another store at the campgrounds a few miles further along the route. “She makes great burritos for the Stagecoach riders” it said, which was the motivation I needed to push on into the late night hours. It was a sluggish uphill push on muddy trail but it was very peaceful.

When I rolled into the campgrounds I found a spot to throw down my sleeping bag and the nearby stream serenaded me to sleep. I slept like a baby all night and well into the morning. I took my time packing up and wandered over to the store. It was closed. As it turns out, most of the stores on the rest of the route are closed on Mondays and Tuesdays. I was able to refill all of my water and headed out for day 4.

This day featured a relentless climb up and over Mt Laguna. There was little to no shade and the temperatures were rising by the minute. Thankfully, the trails were pretty awesome and the views were amazing. I took my time and listened to my body—seeking refuge in every bit of shade that I encountered and being mindful of my hydration and nutrition, I chugged along all day. I was enjoying myself again. Even though it was slow going, I was happy to be making forward progress and I knew that this mountain had a summit—somewhere up there. I did not see or hear a single soul for the entirety of the climb. It was almost surreal how much solitude this stretch provided. Finally, I had gotten out of Babylon and into the Backcountry—this is what I truly enjoy and appreciate about bikepacking.

SC400 Mt Laguna

As I reached the summit of Mt Laguna and popped out onto the highway, I was blown away by the amazing view. I could see the Salton Sea way off in the distance and the snowy Tahquitz Peak/Mt San Jacinto way back up in the mountains where I had started the ride. The experience was enhanced from ten to eleven when I dropped in on the awesome singletrack that parallels the highway for most of this stretch. I forgot all about the long day of climbing and just ripped sweet singletrack for what seemed like an eternity. In fact, it was so good that I missed my turn and continued on the trail for quite a ways before I realized that I should be pointed in the opposite direction for my descent into the desert and to make it to the next store, which was supposed to be open until 6. This would be a critical re-supply before heading off into the most serious desert section—I was determined to make it to that store.

I knew that it would be a serious downhill into the desert from here. Once I was certain that I was dropping in on the right track, I let it all out. I’m not sure many people have gone as fast on a fully loaded bikepacking rig. It didn’t stop. I smashed through rocks and drifted into corners and in retrospect, it was downright foolish—I was determined to make it to that store in time.

The shreddy downhill gave way to a sluggish sand trap and my roll was slowed tremendously. I somehow managed to keep afloat in the sand and rolled it all the way out to the pavement where I put the hammer down and made it to the store with minutes to spare. It was closed—spring hours.

Welcome to my desert oasis. While it was indeed true that the store was closed, I did find what I needed to continue on my journey. There was a sign on the door that said to track down Doug for after hours registration. I wandered over to Doug’s place and knocked on the door. Nothing. As I was walking back to my bike and kicking rocks, I saw a guy headed in the same general direction as me and I called out “Hey there, are you Doug?” No. It was not Doug. “Doug is off today. It really pisses me off when he closes the store.” Meet my new friend Alber—Alber is the ranch hand at Butterfield. He’s on a mission of some sort. Thankfully for me, he just happened to be right there at that exact moment. He was genuinely concerned for me and he understood that I really needed to get into that store before I could proceed into the desert. He said he would try to get the keys from Doug and open the store for me in the morning.

As I sat there in front of the closed store, I was optimistic that this would all turn out alright. Soon after, Alber came over with an apple, banana, and orange and his two young daughters running along beside him. They had each made me a sandwich and wanted to bring them to me personally—I almost cried. I could not believe the genuine kindness of this family. I went from complete deflation to complete gratitude and full nourishment of body, soul, and spirit. Those little angels shined so bright—It was truly amazing. Thank you Alber and your wonderful daughters.

He told me about the cabins and the pool and the hot shower—I was indeed in heaven. That night I had a shower and slept in a bunk bed—It was a good thing too because the wind kicked up and was howling all night long. As I was cozy inside my little cabin eating homemade sandwiches, I couldn’t help but think about the prayer that I had been granted earlier in the ride. However you want to look at it, The Universe was shining down on me.

In the morning I made coffee by the poolside and by some other stroke of luck, I ran into Alber at the store before he took off on his work day. He let me in and I got what I thought I needed to carry me through the next stretch—I was good to go.

Welcome to the desert. Massive ocotillos were like gateway guardians to the Anza-Borrego Desert and they were in full bloom as I passed through. I gave a nod of respect to each and every one of them on my passage. They seemed to return the gesture as they provided me with little bits of shade where otherwise there was none to be found. Dropping into Diablo Drop and the Wind Caves was impressive and a little bit spooky—this is definitely where the Sand People live and I did not linger long.

Back to the pavement—with minimal shade and nothing but an endless row of power lines stretching off into the horizon, it was best not to think about it too much. I put my head down and focused on cadence. It wasn’t until I got to the next store that I even looked up—it was closed. The bar across the street was open and I bellied up to the bar for a cold beer.

Here I ran into a fellow Stagecoacher who had also wandered off on a solo mission. We shared some stories and helped each other feel not-so-out-of-place in this strange desert watering hole. As I walked outside to check on my bike, I noticed that a distinct change in the weather had occurred—then came the chatter from the locals about rain coming and that we were screwed. I slammed my beer, settled up, and saddled up. There was a strong and sustained headwind for the next 20 miles or so as we struggled our way towards Borrego Springs. We rolled into town just after dark and hit up the Taco Shop before heading out of town to find a spot to hunker down for the night.

SC400 Scorpion

I had known about the sculpture gardens around Borrego Springs and I wanted to see them in the daylight so I steered us to this spot just outside of town for the night. It was one of the best nights of sleep on the whole trip. We were out of the wind and the sky was booming with stars. Knowing that I had a big day ahead, it was a very quick and unceremonious morning at the sculptures before the two of us took off.

Making it to Bailey’s Cabin was a milestone for me. I had ridden this stretch once before but we were coming down the canyon and it was all downhill that time. I remembered the “Willows” section of Coyote Canyon and I was a bit nervous about getting through there. The last time I passed through it was so overgrown that it felt like we were trudging through the jungle. Thankfully, it was cut way back and our passage through was easy. That did not help the fact that we were headed uphill through the canyon. It was so sandy that I had to walk for long stretches.

Finally reaching the road at the entrance to Coyote Canyon was a great feeling. Despite the fact that I knew I was in store for a really long climb, it was good to be standing on solid ground again. The climb was every bit as long and strenuous as I had imagined and I pushed onward with a great sense of accomplishment that I had come this far.

It was only fitting that I finished the Stagecoach 400 at night since I had ridden so much of it this way. The night was definitely my friend on this journey. Thankfully, I had the best lighting system you could ask for. My Lupine Lights system worked flawlessly for 6 days and 6 nights of riding while also keeping my phone and my camera charged the entire time.

I got back to Idyllwild just hours before this snowstorm hit—I had seen the system moving in and I cranked up the pace on the final day so that I might beat it. I pushed hard from Borrego Springs all the way into Idyllwild and made it in time to get a cold beer and some warm stew at Idyllwild Brewery.

Many thanks to them for finding me some hot food even though the kitchen was closed when I rolled in. Another huge thanks to Marlin and Dawne for the hot shower and cozy bed to crash in. It was a wonderful way to finish an incredible journey. Last but not least, thank you to Brendan for putting together such an amazing bikepacking route through some of the most remote and untouched places in Southern California. It’s definitely the best way to experience the diversity that SoCal has to offer and thanks for pulling me along as far as you did. I don’t think I would’ve made it without your support and encouragement.

I also couldn’t have done it without the support of my awesome girlfriend who was holding down the fort and taking care of Bushido while I was gone. I look forward to doing this ride again—I pushed myself beyond my comfort zone and I tested every bit of strength that I could muster. It was by far the hardest thing I’ve ever done.

A huge thanks for support from Advocate Cycles, Kali Protectives, Lupine Lights, Terrene Tires, Tifosi Optics & Zoic Clothing.

Until next time…

Filed Under: Ambassadors, Bikepacking, Race Report, Uncategorized Tagged With: ambassador, bikepacking, dealer, Hayduke, Race Report

Brews for Bikes - World Bicycle Relief

June 23, 2016 By Ryan Krueger

Words and photos by Eric Hockman

As another 365 days pass and the age counter rolls another digit, it seems that each year tends to gain more momentum than the previous, causing time to blur by much like the trees that line my favorite sections of single track. It was right around four years ago that the dream to host an event for World Bicycle Relief (WBR) started swirling around in my mind. Back then it was just a distant but hopeful idea, so it’s hard to believe we just finished hosting year two of this very positive and extremely entertaining event. If you missed Brews for Bikes (B4B) last year at Mountain Toad Brewing in Golden, Colorado, you can read about the project on Pinkbike here. If you missed Brews for Bikes this year, well, where were you?

The overall vision and goal of WBR is to put bicycles in the hands of residents in African villages and cities to improve their quality of life in many ways. A bicycle to someone in Africa means that they can gain a better education, transport goods for small businesses and families more efficiently, and improve their chances of living a happier and healthier life.

For the second year running, my good friend Muhammad attended the event to enjoy all of the positive energy that comes along with it. Roughly seven years ago, he was granted amnesty to leave his refugee camp in Darfur, Sudan and bring his family to America to live a better and undoubtedly safer life. A few years later the two of us crossed paths as fellow mechanics at a shop in Seattle, WA, where I soon realized I needed to revisit my plan to send bikes to help people like him. As an immigrant and now resident of the United States he serves as a constant reminder that it is greatly important to continue helping others whenever possible. While speaking to those attending the event, he so eloquently noted that “Giving a person a bicycle in Africa is much like giving someone in America a very high-end car.” Much more can be accomplished when a person is mobilized via a form of reliable transportation.

This year we teamed up with many of the same contributors that were involved with the previous years project, but the most notable change in direction was the style of bike as well as the manufacturer. For B4B v2.0 the frame and fork were provided by Advocate Cycles; a company dedicated to sharing 100% of their profits with advocacy groups throughout the cycling community, so it seemed only fitting to join forces with them. The Lorax frame that we used to build this years custom Advocate/Buffalo collaboration arrived with a beautiful shade of pearlescent green paint and without it’s typical factory graphics. This blank canvas gave us the opportunity to lay down another set of customized graphics to mirror the Buffalo bikes that are sent to the field in Africa. Gaining help from friends throughout the cycling industry and local community is what makes this project thrive, and truly shows how big of a family the cycling community can be.

In it’s first iteration, Brews for Bikes was able to generate enough charitable contributions to send roughly 27 bikes to people in various parts of Africa. In it’s second year, the event did not produce quite as many bikes to send to Africa; however, the positive energy, education about WBR’s scope, and the nearly 20 bikes that will be sent to those in need was certainly a win to all that were involved.

Many thanks for everyone involved with the project:
- Advocate Cycles for the donation of a beautiful Lorax frame and fork,
- Victory Circle Graphix for the sharp custom graphics,
- Shimano for a sleek 105, 11 speed drivetrain and PRO components,
- Cane Creek for the bike jewelry-esque 110 headset,
- DT Swiss for the contribution of a smooth rolling Spline wheel set,
- Feedback Sports for the donation of a custom Pro-Elite repair stand and bicycle storage prizes,
- Pedal Fit PT for the donation of a custom bike fitting session,
- Jesse Crock for the donation of one of his incredible Colorado inspired paintings,
- Primal for sending out a box full of apparel,
- Hogshead Brewing and taproom for the venue space and donating proceeds from beer served at the event,
- SloHi Bike and Coffee for the excellent hospitality, coffee, and small parts for the bike build,
- World Bicycle Relief for the donation of stainless pint glasses and prizing,
- The Lookout Mountain Boys for putting on an always entertaining show,
- And most importantly for my good friend Muhammad from Sudan (by way of Seattle) for attending the event for the second year in a row.

As previously mentioned, this was the second year of Brews for Bikes, but keep your eyes open for another round of enjoying delicious brews, listening to good music, positive vibes, and most importantly, changing lives one bike at a time. Just make sure you don’t miss round three!

To learn more about World Bicycle Relief, please visit their website or to make a contribution to Brews for Bikes, please visit the event donation page.

Filed Under: Advocacy, Dealers, Uncategorized Tagged With: advocacy, dealer, event, shop, world bicycle relief

Dealer Spotlight – Velorution

March 9, 2016 By Ryan Krueger

Velorution Cycles and Bedrock Bags call Durango, Colorado, home. They are ideally situated in a solar-powered warehouse at one of the largest trailheads in town, with singletrack right out the front door. Velorution has been in business for a little over four years and just a couple months after Joey Ernst opened the shop, the maker of Bedrock Bags, Andrew Wracher, brought some of his first personal bikepacking bags into the shop having heard that Joey was into bikepacking. After a conversation about bikepacking, gear, and business, Bedrock became a reality.

Over the next four years Andrew and Joey worked closely with their separate businesses. Going into autumn of 2015, they decided to just up and combine everything—now they’re co-owners of what is, to their knowledge, the world’s first bikepacking-centric shop that actually makes gear on site.

Joey has been in the bike industry since he began working at a small-town Midwestern Schwinn shop in 1997—after spending years working in shops and on the World Cup MTB circuit as a mechanic, it was time to settle down. He didn’t know what else to do with himself besides stay with bicycles and so the bike shop was born.

His shop has also had quite an impact on the local cycling community. Before the mainstream cycling world had ever heard of bikepacking they had built up quite a little community of bikepacking adventurers in Durango. When they began, people would walk in the door, see the wall of bikepacking gear and say, “what is that strange stuff?” It’s very different now—people come in saying, “I’ve heard you’re the people to talk to about bikepacking.” Joey admits that for someone that’s rarely on the cutting edge of anything, “it’s pretty cool to be an originator in a movement that’s seeing a lot of traction.”

The shop is also involved in a handful of local and regional cycling events. Every other year Velorution hosts the start of the CTR (Colorado Trail Race), a race Joey has finished twice and absolutely loved every time. They are also heavily involved in the Colorado Endurance Series, a statewide, underground collection of no entry fee endurance events. They host about 4-6 of the races on the 17-event calendar every year and even created two of them—the Velorution Valkyrie backcountry fatbike race in January and the Velorution Venture multi-day bikepacking race in September.

Velorution really believes in the CES events because they take riders to amazing places—they don’t require participants to ride multiple laps on a boring course, they capture the essence of backcountry and self-supported riding, and they are free. Outside of the CES, Velorution puts on bikepacking and fatbiking clinics every year, and when they have time they run a weekly group ride. In short, they do their best to get involved and continue to build the adventure cycling crowd in the Four Corners.

When it comes to advocacy, one group that excites the crew at Velorution most is the Sustainable Trails Coalition, a nation-wide group advocating for sensible changes to federal Wilderness Area laws that keep things like bicycles and strollers out of Wilderness areas, while allowing horses and skis. Instead of just perpetuating the status quo, they believe this group is challenging nonsensical ideas and bringing realistic solutions to the table. Surrounded as they are in Durango, by hundreds of thousands of acres of federal wilderness, changes to the types of travel allowed in those wildernesses would very much change the local cycling community.

As a staff, Velorution is currently a three-person shop of avid riders that are great at getting people into the same things that they are into—gear that they use and personally believe in. Velorution stands apart from the crowd because they look for staff that is truly experienced in bike shops and the bicycle lifestyle, with a genuine enthusiasm for helping other people have fun on two wheels.

Living in a place like Durango, there is no shortage of trails in the area but when forced to pick favorites there are a few. It’s not exactly local the entire way—at 500 miles long that would be difficult to claim—but the Colorado Trail in its entirety is a personal favorite of Joey’s. Of riding the Colorado Trail he says, “Something about having nothing to do but ride, eat and sleep is mentally calming.” More locally, they like to ride on any of the awesome high country trails in the San Juans, which are always a favorite. Andrew is also a huge fan of the desert riding in southeast Utah and of course it doesn’t hurt that the shop is also located at a trailhead. A two-hour ride from the front door at Horse Gulch and 1:59 of it will be on trails—not bad at all.

Filed Under: Bikepacking, Dealers, Uncategorized Tagged With: advocacy, dealer, profile, shop

Dealer Spotlight - SloHi Bike Co.

January 28, 2016 By Ryan Krueger

Located in Denver, Colorado, SloHi Bike Co. has been in business for about three years now. This Mile-High City shop is the kind that believes every bike is as individual as its owner—why not get something that fits you perfectly.

Adam Williams, one of the owners of SloHi, has worked in the cycling industry for about 20 years—working as sales rep and sales director at a few different bike brands. After doing that for a while, he decided his heart was in the shop itself—and back to the shop he went.

Adam tells us, “It is an interesting time to go back into the independent bicycle retailer business. The retail channels are very open and competitive right now.”

He cites the local cycling community as the main reason for re-entering the retail space. “Everyone at his shop simply loves helping all types of cyclists,” he says. “Hell, we even have a kick bike in the shop right now.”

Adam also sees the benefit of having the neighborhood grow around the shop. “We’ve had the privilege to meet people through the coffee shop, see them start families and help them replace their cars with cargo bikes. Being a part of that is so rewarding.”

SloHi itself is a very small shop. Adam Quinney (Q) and the rest of the part time staff are very involved. Q is an active road racer and commuter—the kind of avid commuter that does not own a car and also looks great in a race kit. He prefers the exfoliating benefits of pavement over dirt. Adam Williams (Adam), who loves mountain biking in addition to his commute, has always been very involved in advocacy, having served on COMBA for five years in the past. In regards to advocacy, Adam tells us “I view it as a necessity to continue our sport and our way of life.”

As for community events, SloHi is very involved in the Bailey 100 mountain bike race. It is a huge fundraiser for the Colorado Mountain Bike Association (COMBA) and Take a Kid Mountain Biking. Last year they helped to run the aid stations and plan to double down their efforts going forward. COMBA is the local IMBA chapter that makes huge efforts to build trails and keep trails open in the area so it is a great fit the event to support that organization each year.

SloHi is continually working to stay active within the local community. They donate a bike to the Tennyson Center for Abused Youth every quarter and they also support the Colorado State University Cycling Team with a raffle every year—Adam is an alumnus there, he sees it as a great way to give back without having to buy a new wing for the Psychology department.

As well, Denver in itself is making huge strides in bicycle infrastructure. The mayor recently allocated $100 million to make Colorado a better cycling state—it seems that everything is up for grabs at the moment. COMBA has been steadily working to make Buffalo Creek a world class trail system and is already an IMBA Epic. They are also working to build more bike parks after the successful Golden Bike Park in Golden, Colorado.

Locally, SloHi has been working with the planning department on making their own street a bike lane. The plan is for 29th Avenue to get a “green” cycling lane that will run all the way into the heart of the city next month. For SloHi, the staff, and the cycling community of Denver—things are definitely looking good.

Filed Under: Advocacy, Dealers, Partners Tagged With: advocacy, dealer, profile, shop

Dealer Spotlight - Topanga Creek Outpost

January 7, 2016 By Ryan Krueger

Topanga Creek Outpost, located in Topanga, California did not start out with the intention of selling bicycles. It began as a touring business taking tourists around LA to popular destinations and celebrity homes. During those touring years, Chris noticed the need for a bike shop in Hollywood and opened Hollywood Pro Bicycles right on the walk of fame on Hollywood Blvd. The shop was around for 8 years before moving to Topanga for a better quality of life. The shop in Topanga has been open for seven years now.

The move to Topanga was intended to allow a better quality of life for the owners—to move away from the chaos of Hollywood—and of course to be in closer proximity to the great mountain bike trails in Topanga State Park. The area boasts world-renowned road riding and amazing mountain bike riding while still in LA County.

Topanga Creek is proud to be a part of the small community and staying active within it is a big part of the shop mentality. In 2015, Topanga Creek received an honor of being the best small business in their senatorial district for being active within the community and they were humbled to have Senator Pavley show up to present the award.

At the shop, there is a secret door in the gate filled with spare tubes and anything road riders might need if they are pedaling by. They have an honor system in place so that they can help out riders if they need anything. Aside from sales, they also rent mountain bikes—people from around the world visit Topanga just to mountain bike in their backyard and Topanga Creek Outpost is there to help make that happen. Rentals can be applied to the purchase of a new bike and also give people a chance to explore their wonderful area. Everyone that rents a bike and completes their ten-mile loop receives a certificate of achievement after they finish. The loop has about 1700’ of climbing in ten miles.

When the shop first moved to Topanga, they were involved in a lot of racing events—it was a fun way to get new people interested in the sport. But they also noticed that the mindset had changed from having fun to going fast. While they still love racing and helping to get people active in that way, they have shifted their focus a bit to be more inclusive and inviting for all riders.

In the past two years the shop has shifted towards what they call their “UnPredict Your Wednesday” adventures. They take off every Tuesday night to go camping and hiking/riding into Wednesday morning. Everyone is invited to join, and while the adventure is “UnPredicted” there is usually a tentative schedule of where they are planning to be and what is going to happen that week. They see a lot of benefits of the sub 24-hour adventures—especially in the middle of the week—and are trying to spread the word. Trips have been as simple as camping a mile away from the shop or as complex as bikepacking out to a primitive campsite at the top of a 9,000’ summit to spend the night. In addition to these adventures, they also do weekly shop rides every Saturday morning pending weather. They bake 6 loaves of banana bread fresh before the ride and come back after to relax with coffee and fresh baked bread. The staff ride as much as they can with their free time—in addition to the weekly camping adventures, they also get involved with plenty of bikepacking and endurance cycling events.

No doubt, a big focus for Topanga Creek is to get people outside. Whether is be on bikes or by foot, they want people to explore the area that they live in. They work with the local IMBA chapter CORBA as new trails are proposed, planned and built and as a shop they hold work days for the local trails in Topanga. Since it doesn’t rain a lot in SoCal, when it does the trails get pretty torn up and the staff and community are around to help out when that happens. As a whole, they are always looking for ways to be more active with advocacy groups and efforts in the area.

The Topanga Creek staff has a wealth of experience in the cycling industry but come from varied backgrounds. Chris, the owner, has been in the industry for 20+ years—he likes to think outside the box and has created a unique retail experience in Topanga. Jay, another shop employee, came from a background of gravel racing in the Midwest and still continues to pursue and train for endurance events. And there is Jeo, he lives in LA and commutes to work by bike when he can and always joins in for Saturday shop rides—he is one of the best web guys around and also happens to be one of the nicest. The staff at Topanga knows their products in and out and have all worked together to build their own unique brand as well as to pursue creative endeavors through the retail environment. Just stop by the shop and see for yourself.

Filed Under: Dealers, Uncategorized Tagged With: advocacy, dealer, profile, shop

Dealer Spotlight - World of Bikes

December 17, 2015 By Ryan Krueger

WorldofBikes_Profile-

Founded in 1974 and then purchased by Ryan Baker in 2006, World of Bikes in Iowa City has been a staple of the Iowa City bicycle community for over 40 years. Often touted as a “family” bike store, World of Bikes has been in the forefront of many current trends that set them apart as a destination store for niche products.

One of the largest supporters of both the fat bike and gravel movement, we asked Ryan how he stays ahead of the curve with the products the shop carries and he admits, “I have always relied on my staff to look into their crystal ball for the next great thing.” Baker recognizes the need to offer more than just mainstream products. He also told us that, “While we support all types of cyclists, we have found success in niche markets as they are developing.” World of Bikes was one of the first to really embrace fat bikes; stocking multiple brands of bikes, carrying accessories for winter riding, and building one of the first fat demo fleets that we know of.

Community involvement is also big for World of Bikes. From bike rodeos and health fairs to races like the Jingle Cross and the Sugar Bottom Scramble, World of Bikes and Baker look at these events as “a way to support the people who support World of Bikes.” He also believes that being able to support a wide variety of events will help to keep a shop from being “pigeon holed” as one specific kind of shop. Supporting these events also helps get them in contact with customers who may never have visited the shop otherwise.

Within the cycling advocacy community, World of Bikes is also one of the largest donors to the Iowa Bicycle Coalition, an advocate of cycling that lobbies for bike lanes, provides education, and works for safer bike laws in Iowa. In line with Advocate’s mission, World of Bikes is a member of IMBA, Bikes Belong, League of American Bicyclist, and Adventure Cycling Association. When he first became aware of our brand through the Indieogogo campaign, Baker said he felt that the Advocate Cycles mission was a “brilliant way to bring a new company to market and it was in alignment with what we do as a shop.”

Ryan really credits his staff as something that sets them apart. Being in the “blinky light district” of Iowa City, which is home to four shops in a four-block radius, there is a need to create your own identity. “Our shop has some of the best people in the industry and we aren’t your conventional group of cyclists. We spread the spectrum of cycling and egos get left at the door. We have racers, commuters, mountain bikers, fat bikers, roadies, and kid trailer pullers.”

The current staff aside, Baker is proud of the alumni that have worked at World of Bikes and gone on to work at places like Enve, Boo Bicycles, Trek, and yours truly (Adam) at Advocate. “To me this shows that our staff cares about the industry. It’s not just a part time job to get a discount on parts, it’s a lifestyle for our people.” We can personally attest that this is true not only of past employees but of current ones as well.

Look for World of Bikes employees at local and regional races as well as out on the trails of Sugar Bottom Recreation area in their free time. Also, check them out as they provide support all over Midwestern Iowa at varying events. Baker reminds potential customers, “We CAN BE your bike shop. We love to help all sorts of people and we have the staff both in the front and back of the store to help you get what you need. No club jersey needed to walk in our door.”

Filed Under: Dealers Tagged With: advocacy, dealer, profile, shop

  • 
  • 
  • 
  • 

Copyright © 2017 · Advocate Cycles